Having a look at some of the current changes and innovations in TV and digital media.
In the last few years, with the growth of digital content, the way in which people consume media has evolved substantially. For several years, conventional tv was the primary source of household entertainment for most people. Nevertheless, since the development of streaming platforms, many viewers are turning away from scheduled television, especially among younger individuals. Rather, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the transformation in audience intake habits. These services are popular for allowing people to view the programs and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the marketplace.
In the existing digital age, mobile phones have come to be one of the most commonplace tools that individuals are using to watch videos and gain access to media. These days, many social media platforms are providing unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a collection of personalised content and react quickly, making these videos far more appealing and addictive than standard television. Short form videos are also being used more often for news and instructional functions, not just for home entertainment. Consequently, this trend is changing the way people are actively looking for and expecting to get knowledge, in a much faster, shorter and more accessible format.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the method by which individuals are getting their information is also shifting. People are significantly click here turning towards internet news sources, rather than watching television, to find out about existing worldly affairs. Nevertheless, at the same time, due to a constant circulation of info, people are becoming overwhelmed by substantial volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and easier to navigate. Nowadays it is common to see news channels that have large followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been very important for supplying individuals with dependable and authenticated news sources, in a style they can easily interact with.